A fractional CMO engagement built around performance fees, owned infrastructure, and agentic AI as a software builder.
Most $1B brands would buy these assets if they could.
An MD/PhD founder. TEDx and GQ on the resume.
A real third-party 9-month split-arm clinical study.
A luxury-grade brand identity already in place.
Sister brand DERMA Skin Institute runs two clinics in Canada and Los Angeles billing $7K to $15K per in-clinic procedure — a built-in patient pipeline Sajic ecommerce can compound on.
What is missing is a Chief Marketing Officer connecting those assets into one operating system. The right CMO is one who builds the system instead of renting it.
A fractional CMO is paid the way a CMO should be paid. Performance on the upside, cost-recovery on operations. No salary, no equity dilution.
You sign for the EHR. Everything else, you cancel any month with one email if I am not earning my keep.
No equity dilution. No long contract.
Compensation scales linearly with profit, not with hours billed.
At $1M monthly net skincare profit, you keep $900K. I earn $100K.
Verified live, 2026-05-01.
Every piece of organic and paid traffic landing on the site converts at a fraction of the rate the brand identity could support. That gap is the engagement.
The brand has to rank separately for ecommerce skincare buyers and for local in-clinic procedure patients. Different searches, different intents, different landing pages, different revenue streams. DataForSEO Google Ads, US, verified 2026-05-01.
93,400 combined monthly searches across the four keywords above. Top-3 ranking, 15–25% CTR, 2–4% conversion, $100–$150 first-order AOV, 2x LTV from subscription replenishment + repeat purchase:
280 to 934 first orders / month → $672K to $3.36M annualized ecommerce revenue ceiling.
Math: 14,010–23,350 monthly clicks × 2–4% conversion × $100–$150 AOV × 12 months × 2x LTV. First-order revenue alone is $336K to $1.68M annualized. "derma acne scars" alone contributes $190K to $980K of that on the same model.
Top-3 ranking, 15–25% CTR, 1% to booked consult, $7K–$15K in-clinic procedure visit value:
8 to 14 incremental consults / month → $56K to $202K monthly clinic revenue ceiling from a single keyword.
Note: keyword research for the local clinic is in flight. Engine B will expand to procedure-specific local terms (e.g. "acne scar treatment los angeles", "morpheus8 los angeles") with the same top-3 → consult math applied per keyword.
Two independent revenue lines. Engine A compounds the full ecommerce keyword set. Engine B is a single local keyword — the in-flight local research will multiply this side too.
Site, ads, CRM, content, ops, brand voice. Score against verified third-party data.
Where does the smallest input produce the largest output?
Custom code, owned by Sajic. No third-party rentals where the math doesn't justify them.
Conversion rate, AOV, ROAS, capture rate, scroll depth.
6 to 12 CRO tests/mo. 30 to 50 ad creative variants per concept.
The Mint CRO Method on every ad, every landing page, every email.
Most marketing operators in 2026, including most fractional CMOs and 100% of traditional agencies, still use AI as a content tool. The bulk of their stack is the same agency-and-headcount machine that ran marketing in 2018.
A custom physician practice OS shipped last year. Medplum-based, FHIR-native, AI-integrated EHR. Vendor quote: $50K to $200K, 9 to 18 months. Sajic's variant ships even faster — clinical workflow live on day 30, practice-side testing starting day 14, $15K fixed.
Embedded freelance roster supported by an AI operating system that does the headcount work freelancers don't need to.
Custom email, SMS, capture, quiz funnel, CRO harness, schema deployment, review module, content pipeline. Built once, owned forever. Total recurring third-party software cost on Sajic's side: ~$95/mo.
6 to 10 articles/mo → same volume in 3 to 5 days. 1 to 2 ad variants → 30 to 50, scored on live data. Across a year: 4–8x more winning iterations.
Every piece of custom code shipped during the engagement is delivered to Sajic's GitHub, Shopify, and infrastructure accounts. There is no vendor contract that vanishes if I roll off.
$15K, 30 days, fixed. The single non-cancellable line.
Social, content, SEO, ad accounts on month-to-month flat pricing. Cancel any month if I am not earning my keep.
On Sajic Skin Science net monthly profit. No floor, no ceiling, no equity.
I clear week-one onboarding inside seven days of green light.
The deal is structured so you only keep paying me if I am working.